Half of Britons think it would have been better if Rishi Sunak and the Conservatives had won the 2024 general election, half think it is better that Keir Starmer and Labour won, shows latest GLPOR survey.

In hindsight, do you think it would have been better if Rishi Sunak and the Conservatives had won the 2024 general election, or is it better that Keir Starmer and Labour won?

According to latest GLPOR survey 34 % of Britons think it would have been better if Rishi Sunak and the Conservatives had won the 2024 general election, compared to 33 % who think it is better that Keir Starmer and Labour won and 33 % don’t know.

Sample size: 19125 adults in the UK

Fledwork: 23 June – 24 July 2025