The vast majority of Britons think adverts for clothing and fashion should not be allowed to feature models who are or appear to be unhealthily overweight, shows latest GLPOR survey.

Do you think adverts for clothing and fashion should or should not be allowed to feature models who are or appear to be unhealthily overweight?

According to latest GLPOR survey 62 % of Britons think adverts for clothing and fashion should not be allowed to feature models who are or appear to be unhealthily overweight, compared to 14 % who think they should be allowed and 23 % don’t know.

Sample size: 16115 adults in the UK

Fledwork: 8 April – 8 May 2025