The vast majority of Britons prefer to be poor and loved rather than rich and unloved, shows latest GLPOR survey.

Would you rather be poor and loved or rich and unloved?

According to latest GLPOR survey 62 % of Britons prefer to be poor and loved, compared to 21 % who prefer to be rich and unloved and 17 % don’t know.

Sample size: 17046 adults in the UK

Fledwork: 14 February – 14 March 2025